Sassooned
The Ethics of Corporate Elites

The FAKE Sassoon

The REAL Sassoon

Meet the REAL Great Stylist  
Sassoon Saleem Sassoon - NOT Vidal
His story is Our Story

 The arrogance of corporate corruption, in government, in the courts, in all parts of our world is no longer hidden from the sight of ordinary people. Banks are bailed out while families are forced from their homes. Retired people, who worked long and hard, are finding to their shock, the money they trusted to financial planners, is gone.














Sassoon Saleem Sassoon is descended from the same blood which crossed the Red Sea, the same blood as suffered the Babylonian Captivity.

As with many Jews of original heritage their names matter. Generation after generation the same names are given to babies, in remembrance. This was true of this man whose story illustrates the ugliness of greed and the willingness of others to profit from pure evil.

Sassoon Sassoon was named for his father's grandfather, Sassoon Sassoon. Grandfather Sassoon owned a farm for training horses outside of Baghdad, where the family had lived longer than anyone could remember. They were a prosperous and loving family focused on their faith and their service to God.

Then, Grandfather Sassoon's beloved oldest son was kidnapped by the Turks, taken to fight a war which was not their's. The son was never heard from again. Unwilling to risk his other two sons Grandfather Sassoon put the two young men on a boat to India, telling them to find a place where they could be safe and prosper. He watched as the boat disappeared on the horizon. He would never see them again.






























Sassoon Saleem Sassoon's great-great grandfather, a younger son of David Sassoon, Sassoon Saleem Sassoon, with other Jewish residents of Baghdad, suffered the change which would drive most of the families to leave.  

Fathers give up much to protect those they love. These sacrifices are remembered and revered. A century later the family, remembering the old man who gave up his sons that they might survive, gave his name, Sassoon Sassoon, to a newborn boy. In this way they affirmed the courage and love of the man whose seed they carried with them to America, the first Sassoon Saleem Sassoon. 

































Then, the first inkling of what was to come arrived. A sleazy, disreputable law firm, Schreiber and Feller, in the pay of Vidal 'Sasson', sent a letter demanding Sassoon's birth certificate. They promptly received the certified, stamped copy of the certified and stamped document, issued in Calcutta. The letter admits if this is his name of birth there is no issue. The certificate clearly shows this to be the case.

By 1970 Sassoon Sassoon was ready to branch out. He began negotiations for a salon in Beverly Hills, filing trade marks, copyrights, and developing products. These included hair spray, shampoo, accessories, clothing, and other beauty aids. These products were based on herbal, natural materials. Prototypes of even new products followed. Sassoon went on with his work, prospering as his business grew. By 1973 he had bought a beautiful home in Bel-Aire.

Then, in 1975 the man perhaps born as Vidal Belinsky, went after him again, despite, the 1969 admission he had an absolute right to use his own name in trade.  Vidal's own attorney admitted this in the letter demanding a copy of his birth certificate.  Exhibit 1

Over the next six years Vidal, assisted by a phalanx of attorneys, hammered Sassoon Sassoon with law suits and intimidation delivered by corrupt judges and others who cooperated with him.  Sassoon Sassoon asked himself, "How could a hairdresser have the resources to do this to me and my family?  Who is helping him?"  But it would be years before this was revealed.  

 
By ignoring the law, lying to the court, Videl Belinsky nearly put Sassoon Sassoon out of business. During the course of litigation, which reached a peak in 1981, Sassoon Sassoon was forced to spend his life's earnings and go into debt to defend his right to use his own name. His home in Bel Air, the only remaining asset, was stolen as part of the campaign to make it impossible for Sassoon Sassoon to defend himself. By the end of March the house had been illegally sold. Immediately afterward Sassoon Sassoon's brother was targeted. In six months he had lost all of his own rights to use his name.

In the immediate aftermath Sassoon Sassoon's father died, distressed and grieved at watching both his sons destroyed.

Sassoon's life was a shambles. He could not advertise any more. His cutters left, intimidated by the power of fame and corporate money Vidal represented. Most men would have given up. Sassoon endured and kept fighting.

Sassoon's father had always supported his son, bringing him money in a cigar box when the legal bills Vidal made necessary, became impossible to pay. Now he was gone, leaving a gaping hole in the lives of both his son and his wife, Hannah.























No one thought to ask Vidal's mother, Rebecca, a former char woman, any questions. If they had she would have been forced to admit, if she was honest enough to speak truth under oath, the real name her son bore at birth. That name was Sasson. The difference of one 'o' evidently mattered desperately to Vidal.  

The name 'Sassoon' has been endowed with significance and meaning since the 1800s. David Sassoon, born in Baghdad, in 1792, changed history. He and his family achieved enormous wealth, which was said to rival the Rothschilds. David's son, Sir Albert Sassoon, was knighted by the Crown of England, and became close friends of the royal family.

Having a famous name will change how people view you and how they treat you. If his biological father was a 'Jack Sasson," no relation to a famous family, the motive would have been clear for informally adopting a change and altering any existing documents.  But that would not have been enough in a country which protects the right of each of us to use our born name.

But the fact is Vidal's legal born name was never Sassoon or Sasson.  It was Balinsky.  By English law a child is given their mother's name if she is not married and Rebecca was a single woman at the time of Vidal's birth in January 1928.  The couple was married on February 8, 1928.  RECORD  

In Britain, where Vidal's mother, Rebecca, gave birth, changes to these records are routinely made without proof and do not change the legal facts.  Changes were made at the orphanage, to which Vidal made regular and generous contributions.  These were made possible by the fraud he had perpetrated. Attempts to keep hidden other evidence, now demanded, have thus far succeeded.

“Our name,” Hannah would say again and again to her son, Sassoon Sassoon, “How in America can they steal your name? How can they steal trademarks, your products?” She would look at her son, always expecting he would finally know. Then, again, she would tell him about the pride of being Sassoon. It was, his mother told him, an honorable name, a name of the aristocracy, of their faith, of their history. A Jewish man takes care of his family, especially his mother. Again and again Sassoon  grieved.

Over those last years Hannah retained the fine eyes and skin Sassoon Sassoon remembered from when he was young. Wiping her mouth, now more often necessary while she ate the small bites she was able to digest, Sassoon Sassoon remembered the bright color of her lip stick and how beautiful she had been. When she was no longer able to care for herself Sassoon moved in with her, sleeping on the couch for five years so she would never be alone.

Afterward he would miss her more than he imagined possible. The five years spent in the apartment, caring for her, he realized, were a gift beyond gold. Her tart sense of humor, the shared looks when no words were necessary, all of these stayed with him.

Hannah Khartoum David Sassoon died in 2007. Right up to the end she continued to ask hre son when there would be justice.

Proctor and Gamble, Richardson-Vicks, legions of attorneys and Vidal Balinsky, have profited mightily from their criminal acts – as have so many who use our courts and government to steal. The liabilities, just for the abuse of trademark and copyright, now amount to a trillion dollars.

But all things come in God's time. It is time to confront the corruption head on, call it for what it is, and demand justice. Sassoon says, “I will leave no stone unturned. I demand all justice provided for under the law as it was intended to be.” Over these many years Sassoon has never given up hope and never stopped trying. He never married because he could not do as a good Jewish many must do and support a wife and family, though he wanted this more than anything. These things cannot be replaced, but still, there can be justice.

Justice matters for each of us. Either Proctor and Gamble recognize the REAL Sassoon, admit their wrongful acts and identity theft, and make Sassoon Saleem Sassoon whole both monetarily and by open admission of their conspiracy and cover-up; OR we, their customers and lovers of the truth and justice,  put down  Proctor and Gamble by Boycott and let them have the  biggest going out of business sale in history. Tune in to meet Sassoon Saleem Sassoon as he takes on Elites who believe they have a right to our lives, property, and can destroy us without retribution.


Partial list of the corrupt team which committed these unconscionable acts:


Vidal Balinsky Sasson, AK Illegally, as Sassoon
Corporate Management, Proctor and Gamble
Lawrence J. Rittenband, Santa Monica Superior Court
Raymond Choate, Santa Monica Superior Court
A Wells, Santa Monica Superior Court
Charles Loring, Santa Monica Superior Court
Irving Shimer, Santa Monica Superior Court
James P. Dooley, U. S. Bankruptcy Court
Pamela Rymer, U. S. Federal District Court
Robert Takasugi, U. S. Federal District Court

Partial List of Attorneys for Vidal Belinsky:
James P. Schreiber
Richard Feller
Don Levinson





Meet Sassoon Saleem Sassoon, who understands this at the deepest level and is determined to change this, for himself and for all of us.  That is why he is hosting En-Titled Elites?, coming to you on Take It To the People, a Network now launching from Freedom TV Networks.  You will be able to tell Proctor & Gamble what you think of their funding of Vidal, Name Unknown.  As you experience Interactive Television you will feel the power of many voices as you consider ideas, assess the facts for yourself, and participate in changing our world.  

​This is a story which shows you how corruption can take place in plain sight, when the victim begs for help and is ignored because some profit and pay for silence. It is a story of a Jewish man who tried to defend himself and his name. As you read his story remember, now it is happening to all of us. 

Grandfather Sassoon, Sassoon ben Salih (1750–1830) and his family were the chief treasurers to the  pashas  of  Baghdad and  Southern Iraq.

David Sassoon's father was Sheikh Sason. Sheikh Sasson  figures in history as the last of the Nasi. Nasi served the Court of Baghdad as Chief Banker. The Nasi (Prince of the Captivity) was by practice usually the wealthiest and most respected Jew in Baghdad and in this position was able to advocate for his people.

Sassoon Saleem Sassoon's family are descended from the Sheikh through one of David's brothers.

David Sassoon, the son of Sheikh Sason, changed his name, adding the second 'o'. His siblings followed his lead. Vidal cannot claim or  a common ancestry with this family. 


The honored Grandfather for whom Sassoon Saleem Sassoom was named was a younger son of David Sassoon.  He would chose a diffent path in life raising horses, which he loved.  

Learn more about the famous Sassoons, two of whom where knighted by the British Crown at More on Sassoon Family. 

David Sassoon (seated) and his sons Elias David, Albert (Abdallah) & Sassoon David

Sassoon Sassoon's parents glowed with pride, supporting him as they always had. Sassoon was then 27 years old. His future was bright.

Then, the first inkling of what was to come arrived. A sleazy, disreputable law firm, Schreiber and Feller, in the pay of Vidal Sasson, sent a letter demanding Sassoon's birth certificate. They promptly received the certified, stamped copy of the certified and stamped document, issued in Calcutta. The letter admits if this is his name of birth there is no issue. The certificate clearly shows this to be the case.

By 1970 Sassoon Sassoon was ready to branch out. He began negotiations for a salon in Beverly Hills, filing trade marks, copyrights, and developing products. These included hair spray, shampoo, accessories, clothing, and other beauty aids. These products were based on herbal, natural materials. Prototypes of even newer products followed. Sassoon went on with his work, prospering as his business grew. By 1973 he had bought a beautiful home in BelAir.


​With a line of organic products, Sassoom Saleem Sasson was in step with the move in the 60's to an increasing awareness of the natural world and humanity's place in that world.  Still, today, no product has come forward which has more to offer to those who choose it. 
Sassoon Saleem Sassoon, for whom today's REAL Sassoon was named.

Over the next years Sassoon's world ever grew smaller, limited to the struggle to keep his shop open, the bills paid, and his increasingly fragile mother alive he fought and endured. Hannah was forced to undergo depositions in which she was asked why she gave her son his name. Straight faced, the attorneys ignored the absurdity of the question.  We can only hope they felt some shame at their treatment of this gentle lady. 

What kind of person would ask such a question?? What could she say beyond recounting their honored Grandfather, their hope for life in America? Hannah wished she could have brought into court the one existing picture of the man she had never met, who loved his sons so much he sent them away?
​​

Sassoon's mother, Hannah, accepting Sassoon would never be able to afford marriage, spent increasing time as a volunteer for pre-school children at their Temple.
Sassoon's mother, Hannah,  with her pre-school class on her birthday.